Last updated: January 17, 2026
BECO (“we”, “our”, or “us”) operates this online store and website, including all related content, features, tools, products, and services (the “Services”) to provide customers with a seamless shopping experience.
Our Services are powered by Shopify, which enables us to operate and deliver the shopping experience to you.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our Services, including when you visit our website, make a purchase, contact us, or otherwise engage with us.
If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will prevail with respect to personal data handling.
By accessing or using our Services, you confirm that you have read and understood this Privacy Policy.

1、Personal Information We Collect

“Personal information” refers to data that can identify you directly or indirectly. This does not include anonymized or aggregated data that cannot be linked to you.
We may collect the following types of information depending on your interaction with us:
  • Contact Information: name, billing/shipping address, email address, phone number
  • Payment Information: card details, transaction records, billing details, and payment confirmations
  • Account Data: login credentials, preferences, and account settings
  • Order Information: purchase history, cart activity, wishlist items, returns or exchanges
  • Communication Data: messages, support inquiries, and feedback
  • Device Information: IP address, browser type, device identifiers, and network data
  • Usage Data: browsing behavior, interaction patterns, and navigation activity

2、Sources of Information

We collect personal data from:
  • Direct interactions: when you place an order, register an account, or contact us
  • Automatic technologies: cookies, tracking tools, and device-based data collection
  • Service providers: third-party partners assisting in payments, logistics, or analytics
  • Business partners: marketing or advertising partners and affiliated platforms

3.How We Use Your Information

We use collected data to:

Provide and operate Services

Process orders, complete transactions, arrange shipping, manage accounts, and deliver customer support.

Improve user experience

Personalize shopping experience, recommend products, and optimize platform performance.

Marketing and communication

Send promotional messages, updates, or offers via email or other channels, where permitted.

Security and fraud prevention

Detect suspicious activity, protect accounts, and ensure secure transactions.

Legal compliance

Meet regulatory obligations, respond to lawful requests, and enforce policies.

4、How We Share Information

We may share personal data with:
  • Service providers (e.g. Shopify, payment processors, logistics partners, analytics providers)
  • Marketing partners for advertising and promotional services
  • Affiliated entities within our corporate structure
  • Legal authorities when required by law or legal process
  • Business transfers in case of merger, acquisition, or restructuring
Some data may also be processed by Shopify in accordance with its own privacy policies.

5、Shopify Data Processing

Our store is hosted on Shopify. Shopify processes personal data to support and improve Services.
Your information may be transmitted through Shopify systems and third-party providers, potentially across different countries.
Shopify may also use aggregated interaction data to enhance platform features and advertising performance.
For more information, please refer to Shopify’s privacy documentation and rights management portal.

6、Third-Party Links

Our Services may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of external platforms. Users should review their policies before engaging with them.

7、Children’s Privacy

Our Services are not intended for individuals below the legal age of majority.
We do not knowingly collect personal data from minors.
If such data is identified, we will take appropriate steps to delete it.

8、Data Security & Retention

We implement reasonable technical and organizational measures to protect your personal data.
However, no system is completely secure, and we cannot guarantee absolute protection.
We retain personal data only for as long as necessary to:
  • Fulfill services
  • Meet legal obligations
  • Resolve disputes
  • Enforce agreements

9、Your Rights

Depending on your jurisdiction, you may have rights including:
  • Access to your personal data
  • Correction of inaccurate data
  • Deletion of personal data
  • Data portability
  • Opt-out of marketing communications
Requests can be submitted via our contact details below.
We may verify identity before processing any request.
We do not discriminate against users exercising privacy rights.

10、International Data Transfers

Your information may be transferred and processed outside your country of residence.
Where required, we rely on appropriate legal safeguards such as standard contractual clauses or equivalent mechanisms.

11、Policy Updates

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
The updated version will always be posted on this page with a revised “Last updated” date.

12、Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at: